U.PROTEC: Chinese Firefighter Apparel Brand Shines at INTERSEC Dubai 2025

In January 2025, global attention converged on the Middle East as the 25th UAE International Exhibition for Security and National Resilience (INTERSEC) commenced at the Dubai World Trade Centre. As the region’s premier security event in scale and influence, this edition hosted over 1,300 exhibitors from 62 nations, spanning the full industrial spectrum from fire rescue to personal protective equipment.

At this pinnacle dialogue on international security technology, U.PROTEC – China’s leading enterprise in high-end personal protective gear – captivated audiences with its innovative prowess and brand appeal. The company’s showcase powerfully demonstrated the safeguarding capabilities of China’s intelligent manufacturing on the global stage.

Global Footprint Underscores Chinese Brand’s International Standing

During the exhibition, U.PROTEC’s stand drew sizeable crowds, with sustained visits from procurement delegations, engineering contractors, and sector distributors representing Saudi Arabia, the UAE, Qatar and other nations. The firm’s global business director confirmed that U.PROTEC’s products hold multiple international certifications – including UL, CE, CSA and SINOPPE – making it Asia’s sole firefighter apparel brand with UL certification.

Currently serving over 130 countries and territories, U.PROTEC maintains its position as China’s best-selling firefighting apparel brand. Notably, its Middle Eastern market share has led all Asian brands for three consecutive years while ranking among the top five global brands in the sector.

Deepening Middle East Commitment: Fortifying Belt and Road Safety

Addressing the region's dual challenges of accelerated infrastructure development and extreme climate conditions, U.PROTEC unveiled its specialized "Desert Shield" solutions at the exhibition:

• Fire and emergency response systems optimized for high-temperature, sandy environments
• Rapid-deployment modular rescue equipment

On the opening day alone, the enterprise secured strategic cooperation agreements with multiple Middle Eastern firms. Projections indicate a 500% revenue growth in the regional market over the coming three years.

As INTERSEC's illuminations pierced the Dubai night, U.PROTEC's stand remained a beacon of activity. This convergence of security technology not only evidenced Chinese brands' steadfast global advancement but also affirmed a fundamental conviction: true industry leaders stand perpetually at the vanguard as guardians of progress.

From Shenzhen to Dubai, from China to the world stage, U.PROTEC is composing this era's defining safety narrative through technological excellence.